Chapter Two... Exchanging Links With Other Web Sites Like Yours
In this chapter I'll be talking about exchanging links with other web sites.
Exchanging links with other web site owners who have sites similar to your own site is one of the most basic web promotion tactics out there.
It will take a lot of effort on your part, but it can really pay off and it goes a long way in setting a firm foundation for other web promotion tactics.
Here's what you do. Head over to your favorite search engine. I use Google.com. Let's say you have a site about dog training. Type in the phrase 'Dog Training' at Google and see what comes up.
Make a list of as many of the sites that come up as you can. The more sites you add to your list the better. Hold onto that list, we'll be using it again later.
Next go to each web site on your list. Find the email address of the site's owner. Send them a short email introducing yourself. Tell them a little about your web site and then ask if they would like to exchange links with you.
If they do, you'll create a page at your web site with links to all the other sites that agree to link with you, and they will put a link to your site on their site.
This isn't just a good way to gain targeted site traffic, but by creating a link page of other web sites similar to your own, you are creating a good resource for your site visitors.
If they can't find what they're looking for at your site, they can look at your 'related links' section and maybe find what they're looking for.
Believe me, if you create a high quality link page, your site visitors will come back again and again to use it.
Not only will you create extra site traffic and a great resource for your visitors, but you'll also form relationships with other site owners who have similar web sites.
Success is based, in part, on the relationships you form. It never hurts to get out there and meet people with similar businesses.
Remember to hold onto your list of web sites that are similar to yours. Your list should include the web site's title, its web address, the email address of the owner, and the first and last name of the owner.
Keeping this list will come in handy later on. I'll discuss that later.
That's really all there is to link exchanges. This is something you can do forever. Every few weeks I like to head over to the search engines and look for new sites that are similar to mine.
It keeps my link pages current and helps me stay posted on what's new in my world.
Setting up link relationships may be a little bit difficult, but it's free! And if you set up a few link exchanges a week, in no time at all you'll be surprised at the result.
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